Instituto Federal de São Paulo

SEOmoz

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1. The New (AI) SEO Playbook — Whiteboard Friday

   Discover how AI is changing the top-of-funnel SEO playbook. Learn four new strategies to adapt to AI search, build third-party citations, and measure success effectively.

2. The "TikTokification" of Search: Why the Creator Model Is Replacing the Ranking Model

   Your rankings are holding. Your traffic isn't. The problem isn't your SEO. It's the model. Here's how search is adopting creator platform logic.

3. How to Build AI Citations — Whiteboard Friday

   Learn how to build AI citations and rank in ChatGPT and Gemini. Charlie Marchant explains how to research prompts, analyze sources, and use proactive outreach to get your brand referenced in AI answers.

4. How to Integrate PR & SEO for Maximum Brand Visibility

   Unlock higher brand visibility, more topical authority, and increased discoverability with a unified PR and SEO strategy. Learn how to break down silos, align your goals, and maximize your brand reach with practical tips.

5. The 4 S’s of YouTube Success — Whiteboard Friday

   Want to grow your YouTube channel? Phil Nottingham breaks down the four S's of YouTube success: Subscribers, Suggested, Search, and Shorts.

6. How Community Building Helps Your SEO — Whiteboard Friday

   Learn a powerful, low-risk strategy to boost your SEO by leveraging existing communities, saving you the immense effort of building one from scratch. Watch as Erin Simmons shares a practical framework for building brand authority, earning trust, and creating more relevant content that connects with your audience